City of Santa Rosa Measure L: City of Santa Rosa Sales Tax
My vote power
High
Election date
November 3, 2026
How do we calculate my vote power?
What determines the vote power rating for ballot measures: Representation: how much weight one vote carries here compared with a statewide vote — the smaller the district, the more each vote counts. You have more power in ballot measures because you vote directly on the policy.
Representation: High · 74 out of 100
This district is a small slice of its state, so each vote here carries much more weight than a vote in a statewide race. About 177,090 people live here.
Show the representation math
score = 50 + 50 × ln(state population ÷ this district's) ÷ ln(50,000) = 50 + 50 × ln(39,287,377 ÷ 177,090) ÷ ln(50,000) = 74.96, measured against a statewide vote in CA (grades: 66+ high, 55+ above average, 33+ average, otherwise low; a statewide race is the 50 baseline)
High representation + a direct vote on the policy → My vote power: High.
What does this measure do?
Santa Rosa would replace its 0.5% city sales tax with a 1% tax until voters end it, adding 50 cents to each $100 taxable purchase. Shoppers would fund about $46 million yearly for general city services, including fire, police, streets, and 911.
Read the official ballot measure (PDF)
Proposed by: Santa Rosa City Council (August 3, 2026)
The city's elected council. It asked voters to raise the city's sales tax by a half cent, to 1 cent, with no end date. It needs a simple majority.
Source: sonomacounty.gov
A YES vote means
Replace the existing half-cent city sales tax with a one-cent tax, increasing the total sales tax rate by half a cent per dollar until voters end it.
A NO vote means
Keep the current half-cent city sales tax under its existing terms; it is scheduled to expire in March 2031.
Sources: sonomacounty.gov · srcity.org
Source: sonomacounty.gov
Last updated September 26, 2026.